A Considered Clear Guide To International Methodology Exposures

Vision means something to people at all levels in an organization. All employees might not know the specifics of the company’s marketing plans or financial outlook, but they do know its reputation. They know how other players in the industry or local market perceive it. They know when they work for a quality-driven organization, or one that’s content to skim margins from secondor third-rate work.
Think of your business as a bundle of resources and capabilities. Those resources and capabilities can be used to create and sell many products and services—and not necessarily the ones you are selling today!
Strategy can shape structure in an organization’s favor to create new market space. It is based on the view that market boundaries and industry structure are not given and can be reconstructed by the actions and beliefs of industry players.
A business strategy equips the top management with an integrated framework, to discover, analyse and exploit beneficial opportunities, to sense and meet potential threats, to make optimum use of resources and strengths, to counterbalance weakness.

Distinctive Capabilities

An international strategy is often the first strategy companies use when they expand to secondary markets, and that’s because it’s the most accessible of the four. It’s essentially an extension of your domestic strategy, operating with a central or head office in your home market and exporting your products to target markets.
Prepare a strategic plan that is long-term and realistic. What type of products/services would you like to build? Who will be your customers? What markets would you like to serve, and what activities would you like to carry on to get to your desired future state?
Treat the stable nature of your capabilities as a strength, not a weakness. The goal of being adaptive and resilient is admirable, and when you’re in industries under disruption, you have to move quickly. But you can’t move effectively unless you’re willing to plot your expansion path in line with, not in opposition to, your existing strengths.
Even when things are going well, you have to be absolutely dedicated to decreasing costs. It is not something you have to do when things are difficult, it is something you have to do all the time and everywhere. Also, it is easier to reduce costs relatively and improve margins when you have a growth strategy, because you gain maximum efficiency from fixed costs.

Discussing Strategy Across Cultures

Lots of organizations get stuck cycling between strategy and tactics. While that process might feel like serious planning for the future, it results in a perpetual cycle of trying to catch up: to competitors, to new entrants, and to external sources of disruption.
You send a direct message about the priorities of the company with what you spend your money on, as opposed to what you say with your vision or mission statement. You might say your company is committed to customer service, but if you spend little money training or staffing your customer hotlines and a great deal on your corporate facility, employees will know what your real commitment is.
Visions must be achievable and leaders must be capable of ensuring that they are achieved. An organisation that has an unrealistic view of its strengths and its market may find itself in trouble. Furthermore, it is not simply the vision that matters, but how that vision is developed and whether it is kept grounded in reality. Scenario planners can help an organisation keep in touch with reality both internally and with the external competitive environment.
Put succinctly, a business model refers to the logic of the firm, the way it operates and how it creates value for its stakeholders. Strategy refers to the choice of business model through which the firm will compete in the marketplace. Tactics refers to the residual choices open to a firm by virtue of the business model that it employs.

Turning Vision Into Action

In the business strategy process, managers spend the majority of strategic thinking time filling in boxes and running numbers instead of thinking outside the box and developing a clear picture of how to break from the competition. If you ask companies to present their proposed strategies in no more than a few slides, it is not surprising that few clear or compelling strategies are articulated.
An offensive business strategy targets an organisation’s competitors. Whether it’s through lower, more competitive prices, new enhancements to products or services, or even marketing plans that directly attack the competition, an offensive strategy aims to take on a bigger share of the market.
People are invariably the decisive factor in achieving success: an organisation can only be as good as the people who work for it. If there is typically a high staff turnover in the industry, the business should be geared to recruiting the best employees. If flexibility and speed of response are valuable (and they usually are), the organisation should be able to anticipate major decisions, making the right choices and implementing them. Effective leadership is essential; its absence is a source of competitive disadvantage.
Leaders need to think hard about how to make purpose central to their strategy. The two best tactics for doing that are to transform the leadership agenda and to disseminate purpose throughout the organization.

Conduct A Strategy Review

Questioning is a useful starting point for creative problem solving. Challenging the way that things are can lead to alternatives being generated. Although questioning alone may not provide breakthrough thinking, it is often an essential first step in breaking traditional thinking. In particular, it can help to question established logic, asking “Why?” as well as “Why not?”. Questioning the limits of existing processes, systems or technology can also stimulate creativity. Identifying false assumptions is another valuable step.
Many people assume that a strategy is a big-picture overall direction, divorced from any specific action. But defining strategy as broad concepts, thereby leaving out action, creates a wide chasm between “strategy” and “implementation.” If you accept this chasm, most strategy work becomes wheel spinning. Indeed, this is the most common complaint about “strategy.”
In today’s fast-paced world, strategy as learning must go hand in hand with execution as learning — bypassing the idea that either a strategy or the execution is flawed — to recognize that both are necessarily flawed and both are valuable sources of learning, improvement, and reinvention for sustained value creation.
Your values are only and always expressed in your actions, your behaviors on a day-to-day and minute-to-minute basis, especially under pressure. You can really tell what a person or an organization believes in and stands for by looking at what they do and how they behave in a crisis, large or small.

Look Across Complementary Product And Service Offerings

A good mission statement should be clear, specific, measurable, and capable of being both understood and embraced by everyone responsible for achieving the mission. By this measure, most mission statements are vague and unclear. They do not give guidance and direction to people in the company, and no one has any idea when or whether the mission has been achieved or how close you are to accomplishing it.
Your vision should have several elements: It must be long term, meaningful in a human context, and appeal to a higher purpose. A vision statement is not easy to write in a sentence or two, but writing it will make it clear to you and meaningful to others.
The creation of new strengths is through subtle shifts in viewpoint. An insightful reframing of a competitive situation can create whole new patterns of advantage and weakness. The most powerful strategies arise from such game-changing insights.
Every business needs a safety net of protocol to help them make those tough decisions. What a documented strategy can do is give your business the extra support and guidance it needs if put to test.

Position Yourself As The Superior Choice

The pace of change has significantly increased in recent years and the competitive arena has enlarged, driven by, for example, larger international corporates with an appetite for new markets, reduced barriers to international trade, and technology.
A company moving into a different stage of its life cycle may well require a shift in strategic style. Environments for startups tend to be malleable, calling for visionary or shaping strategies. In a company’s growth and maturity phases, when the environment is less malleable, adaptive or classical styles are often best. For companies in a declining phase, the environment becomes more malleable again, generating opportunities for disruption and rejuvenation through either a shaping or a visionary strategy.
Building scale for your distinctive capabilities must be at the top of the CEO agenda. The best approach will vary from one company to the next, but at its heart lie two common challenges. The first has to do with transcending functional boundaries — a difficult achievement in itself. The second has to do with balancing two forms of knowledge: tacit (held in peoples’ habits and behaviors) and explicit (codified and formal).
A strategic plan provides an opportunity to change an organisation’s nature: its purpose, its activities and even its organisational culture, including values and the ways things are done. It can embrace a set of guiding principles as well as a practical framework for achieving its aims. It also offers a means by which performance can be measured and assessed.

Collective Mastery

Which products and services do you want to start making and selling, and which products, knowing what you know now, would you decide not to produce? Which customers do you want to try to reach, and which customers, knowing what you know now, would you decide not to try to win back?
Ensure that your strategic plan is still appropriate, clear, and embraced by the team. It’s often shocking to most leaders, but up to 95% of employees are unaware of, or don’t understand, company strategy. Update the plan as needed and make sure it can be summarized in a short, clear statement that employees can express with confidence and energy.
To develop a business strategy you need to understand where your business is now. This involves looking at your business overall, including the key internal drivers such as financial performance, customer satisfaction, staff turnover, sales and marketing trends, conversion rates etc.
There is a significant and unnecessary gap between strategy and execution: a lack of connection between where the enterprise aims to go and what it can accomplish. We have met many leaders who understand this problem, but very few who know how to overcome it.

Set The Standards

For you to succeed in business, you must be proactive. You must go on the attack. You must practice the “continuous offensive” of the successful general. You must be continually moving forward with new products, new services, new processes, and new ways of doing business.
The most difficult thing about opportunity is recognizing it. The old adage about opportunity knocking once does apply in many cases, so we need to see it—and be able to act on it—when it comes. What are our greatest challenges in the changing environment of the industries we serve? How will new technologies help us? What will our customers need in the future that we can supply? What opportunities will open up globally?
One common reason for choosing avoidance when developing a business strategy is the pain or difficulty of choice. When leaders are unwilling or unable to make choices among competing values and parties, bad strategy is the consequence.
It’s one thing to motivate employees and managers, but you also need to have a system of controls. Controls are going to give you the feedback you need about how well your people are actively supporting the strategy.

Create A Team Governance Plan

Focus and concentration on your greatest opportunities and areas of highest profit potential have always been the keys to financial success in business.
Overcoming pitfalls requires thinking of capability development in a different way: as an integral part of strategic execution. The key is to link each strategic priority to the capabilities needed to drive that opportunity and to frame accountability for each strategic priority around both results and capability development.
Does your industry compete on functionality or emotional appeal? If you compete on emotional appeal, what elements can you strip out to make it functional? If you compete on functionality, what elements can be added to make it emotional?
True agility doesn’t come from pursuing growth wherever it may be located or somehow spotting trends and getting to those markets first. It comes from pursuing opportunities where your capabilities give you what we call the right to win — the ability to compete more effectively than your competitors could in the arenas where you choose to do business.

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