Business Strategy Networks: The Ultimate Guide

In some industries the status quo has dictated highly bundled, expensive products or services. Unbundling them is another way to build a contrast strategy. Various segments of the market may prefer to get differing subsets of the bundle at better prices. Challengers’ unbundling of the status quo has been facilitated by the inter net in one industry after another: Music, TV, and education are leading examples. Incumbents have to make major internal changes to compete with unbundlers, rendering this approach especially effective.
Ratio analysis not only supports the assessment and definition of decisions, it also helps to monitor them and avoid inappropriate or damaging actions. Its role is threefold: to analyse; to monitor and measure performance; and to facilitate future plans. Ratio analysis is often used to support systematic analysis of suppliers, customers and competitors, as well as general market and industry trends.
Have the courage and honesty to practice zero-based thinking in every part of your life, and then to follow where your answer leads you. If a person or a product has not worked out, and it is clear that the situation is not going to get any better, cut your losses. End the situation and move on.
When your company is coherent, you don’t have to struggle to overcome the strategy-to-execution gap. There is no gap. All your products and services are supported by the same group of distinctive capabilities, serving the same value proposition. Your strategy is thus inherently executable. Your growth is supported by the capabilities you already have, augmented by those you know you can build.

Your Most Important Work

Because knowledge is often an important source of competitive advantage, it is essential to protect it. Knowledge falls into two categories: explicit knowledge, such as copyright or information codified in handbooks, systems or procedures; and tacit knowledge that is retained by individuals, including learning, experience, observation, deduction and informally acquired knowledge.
Small businesses need to understand their revenue and profit models so that they’ll know if their model is sustainable or will fizzle out well before it takes off. Similarly, your pricing has to be in line with what the market will bear so that it will provide you with a profit. How well does your model work? Really?
A repeatable formula is one of the most powerful elements of the adjacency strategy. Nike moved into one sport, then another, then another, always following the same pattern. The repeatable formula in most cases is built on insights into customers that can be applied to different products or customer segments. These insights include understanding and evaluating the cost and profit economics of customers, purchasing related to life cycle events, and share-of-wallet opportunities.
Coherent companies deliberately commit themselves to an identity based not on what they sell, but on what they do. Having made this commitment, they only enter competitive markets where they believe they have a “right to win”: where their identity and their capabilities give them an edge.

Broadening Impact

The simple discipline of defining a capability gives you a much clearer view of what you are trying to build, and why it matters. For solution selling, the stated definition was: “To build long-term strategic relationships.” They would communicate directly with the automakers’ technical specialists, instead of just the purchasing staff, and build their own financial models of the products, so they understood the costs and potential revenues, before signing the contract.
How well any business understands its adversaries is a determining factor in whether it wins or loses. Understanding the strengths, weaknesses, and realities of your organization is fundamental, but it is, at best, 50 percent of the equation.
A hallmark of true expertise and insight is making a complex subject understandable. A hallmark of mediocrity and poor strategy is unnecessary complexity — a flurry of fluff masking an absence of substance.
A business strategy helps underpin an organisation’s other important strategies – for example, functional operational strategies – and helps staff, customers, investors, and other stakeholders better understand how it plans to achieve its goals.

Strategic Areas For Consideration

Create a list of potential key projects (including existing key projects such as upgrading IT) based on a strategic profile and product/market matrix , then analyze and prioritize every potential project. This pool of projects is your action plan for the strategy.
The amount spent on research and the priorities and methods used affect profitability. Too little expenditure may result in larger costs in the long term. The shelf-life and appeal of a product should be considered when deciding whether to continue production or not. The number and quality of suppliers are also important. Decide what the buying policy should be (for example, will you have a small number of preferred suppliers or a bidding system among a larger number of potential suppliers). Consider techniques for controlling delivery charges, monitoring exchange rates, improving quality control, reducing stockholding and improving production lead times.
In a time of transition, the standard advice offered by consultants and other analysts will be to adopt the strategies of those competitors that are currently the largest, the most profitable, or showing the largest rates of stock price appreciation. Or, more simply, they predict that the future winners will be, or will look like, the current apparent winners.
When they look at their portfolio with an eye toward capabilities fit, many companies realize that some offerings don’t fit their chosen identity, even if the offerings are individually successful. Other companies have the capabilities to do better with these offerings and are benefiting from the resulting advantage. That is why a growing number of companies are divesting businesses that don’t quite match their capabilities system — so that they can release funds to acquire products and services that fit more closely.

Discussing Strategy Across Cultures

To start something new, you must stop doing something old. Your dance card is full. Your resources are already taxed to the full, if not overtaxed. To do something new in the future, you must free up time and resources by discontinuing things that you are doing today.
An international strategy is often the first strategy companies use when they expand to secondary markets, and that’s because it’s the most accessible of the four. It’s essentially an extension of your domestic strategy, operating with a central or head office in your home market and exporting your products to target markets.
A Differentiation Strategy is for firms that want a broad customer base based on their uniqueness. Typically, firms with this strategy will focus on building unique features to win in the marketplace. They also usually charge a higher price to their customers, to offset the cost of being unique.
Keep the strategic communication and metrics flowing constantly, and celebrate the successes and course corrections that accelerate the strategy. Companies should be in a “flow state” where information is constantly available and is driving decision making throughout the organization.

Look Across Time

It’s critical to understand what your organization is and does, as well as what it isn’t and doesn’t do. The all-things-to-all-people trap can be a barrier to understanding and clearly defining an organization’s offerings. Fearful of losing a sale, small-business leaders can be unwilling to put a stake in the ground and say, “We sell product or service X to this market.” That bold declaration doesn’t just define what you sell and to whom; just as important, it defines what you do not sell and to whom you do not sell.
The functional model of organizations is an important reason why so many companies struggle with the gap between strategy and execution. It makes a company good at many things, but great at nothing. When functional boundaries prevail, there is no construct for managing capabilities. It isn’t clear who owns the capabilities, how to track spending on them, or how to connect them to the strategy or to each other.
In a world where CEOs are overcaffeinated, stressed and time-starved, many have been romanced by easy-to-use strategic templates that yield a quick-and-dirty business strategy. However, downloading a template tends to promote short-sighted thinking and poorly-executed strategies. The result is often something closer to a short-term operational plan than a true strategy.
Every leader wants to avoid major strategic mistakes, but, in a complex world, it’s hard to anticipate all the forces that might impact your goal. It’s vital to find weaknesses in your strategies before you implement them — and to develop a rigorous process to do so.

Business Strategy Approaches

When every step is planned, every resource is allocated, and everyone knows what is to be done, business activities become more efficient and effective automatically.
For decision-makers, the significance of their decisions is inversely proportional to the number that they make; typically, senior executives make only a few, important decisions. It therefore matters especially that strategic decisions which will have a significant impact are intelligently and soundly made and thoroughly and effectively implemented.
Business units need to have principles and fundamentals in place. While your company may decide that setting up a new office in Tokyo to expand its international presence is part of its global strategy, your business unit may then need to assess if its products and offerings need to change amid new competitors in the Japanese market. Either way, understanding the steps to setting a strategy, communicating it to your employees, and executing it will be critical for leaders at any level.
Strategic planning is something you cannot do by yourself. It’s like dentistry or medical work or the law. You have to get someone who is objective, who has knowledge and exposure to different industries, and who has studied in and is experienced in strategic planning.

Facing The Toughest Questions

Two common mistakes beset decision-making. The first is to react to a situation as if it were a unique series of events, when the problem it reflects is a generic one requiring the application of a consistent rule, principle or strategy. This results from an inability to see the big picture or to understand where the events might lead. The second is to perceive a situation as if it were a generic issue requiring an old solution; if it is a new type of situation, a new solution is required.
For public companies, the issues surrounding the “beat or miss” quarterly updates are well documented. Short-term scrutiny leads to short-term moves, activist shareholder shenanigans, and other tricks used to bump up the price of the stock. These pressures distract company leaders from the company’s long-term health.
What are your most profitable products and services? What are they today? What could they be tomorrow? Who are your most important and valuable customers today? Who could be your best customers tomorrow, and how could you attract and keep more of them?
For businesses selling through different channels – direct, online, via agents or retail outlets – conflicts can arise unexpectedly, and the various sales channels should be evaluated during the product development process. This means assessing the value, significance and potential of each channel. The most profitable ones should be maintained, and those with potential should be nurtured.

The Difficult Part Is Understanding The Problem

Technology did not invent a new business paradigm, but it has transformed business, opening up a multitude of ways to add value, increase sales, reduce costs and manage more efficiently. Understanding the nature of this transformation is valuable for decision-makers.
A great CEO isn’t afraid to look at the downside and answer the hard questions he or she hopes will never become a reality. The CEO needs a backup plan—one that is designed by looking at the company’s worst-case scenarios. This plan addresses questions such as: What if your industry experiences a slump? What if new governmental regulations affect your business? What if you lose the client that accounts for 50 percent of your sales?
In some industries, the basis of competition can remain unchanged for decades, and leaders who stick to their strategy through downturns as well as upturns and ignore surface noise do very well. It is precisely when long-held assumptions about an industry are challenged that strategic changes happen. And you will need to make those changes very quickly. Thinking about strategy as a long-term commitment can blind you to that need.
To break out of competition-based industries, companies must break out of the accepted boundaries that define how they compete. Instead of looking within these boundaries, managers need to look systematically across them to create blue oceans. They need to look across alternative industries, across strategic groups, across buyer groups, across complementary product and service offerings, across the functional-emotional orientation of an industry, and even across time.

Managing Up And Across

By creating a business strategy a company can create a competitive advantage and ultimately understand more about themselves and where they are going.
Organisations must discern where and when technology can be deployed to facilitate the effective use of information. Senior managers, who are not IT specialists, should decide which IT investments and applications are appropriate and when IT investments will not necessarily lead to improvements in information management or produce better results. Business leaders must develop the ability to balance the opportunities, risks and investments in technology with their people’s ability to use information to add value and improve performance.
Implementing a business plan and a game plan takes hard work. It takes wisdom, discipline, courage, an eye for detail, and, most of all, persistence. It also requires an outward focus and an inward focus. You must set goals, communicate them, review them, monitor their realization, and stick to them when other people might abandon them.
Business plans do not include implementation instructions, because the writers of business plans focus on accomplishment. They write as if once you dream the dream, it magically becomes reality. They don’t write about the hard part—that is, the work it takes to gain success.

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