Easy Errors We All Make With Regards To Economic Methodology Integrations

In establishing a strategic direction and a set of priorities that will guide decision-makers, few techniques are as powerful as scenario thinking (also known as scenario planning). Scenarios are perspectives on potential events and their consequences, providing a context in which managers can make decisions. By contemplating a range of possible futures, decisions are better informed, and a strategy based on this deeper insight is more likely to succeed.
Good strategy is the exception, not the rule. And the problem is growing. More and more organizational leaders say they have a strategy, but they do not. Instead, they espouse what I call bad strategy.
When one has an initial insight into what to do about a challenging situation, it never occurs in the form of a full-blown strategy. Rather, the lightning of insight strikes in a number of ways. It may be an insight into action, it may be an insight into a general directive or insight may arrive in the form of a diagnosis.
The aim of every business is to be sustainable and to stand out from the crowd and attract customers. A coherent business strategy will help you understand the performance of a company, what drives that performance, how it can be increased, as well as protecting the company against future risks.

Set The Standards

Evaluating top priorities side by side to make mutually exclusive, now-or-later distinctions will encourage your team to use comparative learning. If your team puts launching next generation product line on the wait list, but leaves enhance quality of existing products on the list of near-term priorities, that contrast makes an invaluable distinction.
Whatever you choose to do, you are simultaneously choosing not to do anything else at that moment, or with that same amount of money. Sometimes, what you choose not to do is absolutely essential so that you are able to concentrate your powers where the greatest success is possible.
You may think you’re applying the concept of “emergent strategy” by avoiding commitment to a predicted future. But to have a strategy of any kind, a company must develop a model of how it thinks competition will look five to 10 years down the road. Without that model, the company can’t make strategic “where to play” and “how to win” choices.
By staying true to your strengths, you can concentrate on differentiating your enterprise in ways that naturally outpace your competitors. If a business segment slows down, you don’t chase every opportunity that appears; instead, you look for areas of growth where you will have the right to win, based on the capabilities you have now or those you can develop.

Face The Brutal Facts

Ratios of the market share of each product, or the product as a percentage of turnover, can be compared between periods to see how markets and product groups are developing. This highlights strengths and weaknesses in a product portfolio and can be used to gauge a product’s position in its life cycle. If it is declining, it is important to decide if it is a long-term and irreversible trend or a short-term blip that you can take action to reverse.
Managing costs carefully moves you to a new level of financial discipline, redirecting your resources from the projects that distract you to the core capabilities that drive your profits. It brings new life to financial practices (for example, to your annual budgets). When times are good, you don’t dilute your investment dollars by making bets on dozens of new projects. Instead, you figure out the areas where you are most likely to succeed, and focus your investments there.
Your organization or unit is completely dependent on others outside it for its good fortune. Without the support of stakeholders such as customers, suppliers, employees, and shareholders, for example, you have no organization. But you must identify those who are key to the long-term survival and prosperity of your organization — and then satisfy them.
For businesses selling through different channels – direct, online, via agents or retail outlets – conflicts can arise unexpectedly, and the various sales channels should be evaluated during the product development process. This means assessing the value, significance and potential of each channel. The most profitable ones should be maintained, and those with potential should be nurtured.

Weave Your Vision Into Everyday Management

The greater clarity you have in describing the ideal customer for your business, the easier it is for you to organize all of your advertising and promotion so that it is aimed at precisely the customer you want to attract and who will most appreciate what you offer.
A competitive advantage becomes more valuable when the number of buyers grows and/or when the quantity demanded by each buyer increases. Technically, it is the scarce resources underlying the advantage that increase in value.
To achieve great victories, you must be clear about your goals and objectives at every level of the business. This requires that you know exactly what it is that you want to accomplish and how you are going to go about accomplishing it. This is the first principle of strategy.
Quality and reliability must be defined in terms of the customer (externally) and projected back (internally) to determine their impact on product development and operations. Internal quality benchmarks, as useful as they can be in monitoring operations, don’t play as vital a role in developing a mission statement as do customer needs and wants. You have to consider the level and meaning of quality and reliability appropriate to the desired competitive position in the marketplace.

Assessment Of Competition

In almost every case, it is ideal to retain customers than to constantly chase new ones. And this is one major area where business strategy is extremely necessary. In the absence of a sound business plan, you will find it hard to generate customer loyalty.
A business strategy, in simple terms, is a documented plan on how an organisation is setting out to achieve their goals. A business strategy contains a number of key principles that outlines how a company will go about attaining these goals.
A mission statement is often referred to as your “umbrella statement.” It is the organizing principle under which everything in the company is done. The mission statement tells people what the company does, and also what the company does not do.
Think of a vision as a picture of the hoped-for end result of your new strategy: what it will look like, how it will function, what it will produce. It also helps to tie into something your followers already innately care about.

Distinctive Capabilities

No single metric has more drama surrounding it than quarterly revenue. Make it, and you’re a hero. Miss it, and you may not have a job. But beneath the drama lies real danger. In my experience, nothing has done more long-term damage to promising young companies than focusing on quarterly revenue.
A successful business strategy ensures that an organisation – regardless of whether it’s a startup, a small business, or a global corporation– maintains a competitive advantage in its market. It’s there to help guide decision-making, particularly on matters such as business priorities, and resource allocation.
The competitive positioner understands the power of the external environment and focuses almost exclusively on the task of achieving competitive advantage. This approach takes as its underlying premise the belief that market power produces above-average profits in a market-place where competition is the defining characteristic.
Companies thrive when they operate according to principles their employees can believe in. Your employees will do better if they believe that your company exists to do something more than make you wealthy. They want to know that their efforts will pay off whether you’re around or not.

Competition For Dependence

Strategy execution is distinct from strategy, harder to pull off than defining a strategy, and therefore more critical to success—underpinned by seemingly indisputable virtues such as diligence, discipline, consistency, alignment, and focus. But such a simplistic view of execution can be misleading and can reduce actual impact.
Embrace failure. People will never try something new if they are afraid of failing. It’s through failures that you learn the lessons that build the success of the future. Close your eyes. Forget about the roadblocks and barriers—put them out of your mind. What do you see?
Because knowledge is often an important source of competitive advantage, it is essential to protect it. Knowledge falls into two categories: explicit knowledge, such as copyright or information codified in handbooks, systems or procedures; and tacit knowledge that is retained by individuals, including learning, experience, observation, deduction and informally acquired knowledge.
A business strategy outlines the specific ways in which an organisation plans to position itself, achieve its short-term and long-term goals, and grow over a period of time. It draws on other important business resources, such as the organisation’s mission, its vision, and its values, to help chart its direction forward and deliver on its objectives.

Business Strategy Approaches

A business strategy streamlines your business and ensures every dollar and minute you spend on the business is in the direction of your sustained success. While strategy is can be difficult for many organisations to commence, its benefits are far-reaching and many. From creating new business opportunities, to streamlining the operations and engaging staff, a well-formulated strategy will enable increased growth, productivity and profit both now and into the future.
Many directors and managers find their time completely occupied by ‘fire-fighting’, dealing with the crises and problems that are occurring today, rather than considering what is necessary to ensure the survival and eventual success of the business. Their skill and effort is absorbed in evaluating and taking tactical operational decisions whilst the business as a whole may be failing.
At its core, strategy is about finding ways to create and claim value through differentiation. That’s a complicated, difficult job. To be sure, it requires tools that can help identify surprising, creative breaks from conventional thinking. But it also requires tools for analyzing the competitive landscape, the dynamics threatening that landscape, and a company’s resources and competencies.
The principle of maneuver requires that you continually anticipate what might happen. You develop fallback positions. You prepare to be able to move forward, backward, and sideways in the market, if necessary. You resolve never to get locked into a single plan with no flexibility or no other choice. You continually keep your options open and develop new options.

Zero-Based Thinking

Managers often express discontent, either explicitly or implicitly, with existing strategic planning — the core activity of strategy. To them, strategic planning should be more about collective wisdom building than top-down or bottom-up planning. They think that it should be more conversational than solely documentation-driven, and it should be more about building the big picture than about number-crunching exercises.
The word “strategy” comes to us from military affairs. Unfortunately, humans have put more effort, over more time, into thinking about war than any other subject. Much of this knowledge has very little to tell us about strategy in nonmilitary situations. In particular, the primary way business firms compete is by placing their offers in front of buyers, each trying to offer a more attractive deal. This is a process more like a dance contest than a military battle.
Accelerated technological advances have substantially improved industrial productivity and have allowed suppliers to produce an unprecedented array of products and services. The result is that in increasing numbers of industries, supply exceeds demand. The trend toward globalization compounds the situation.
Your portfolio of products and services, if you’re a large global enterprise, may have evolved in ad hoc fashion over the years. Their diversity may have provided a hedge against disruption in the past, but now it creates tremendous pressure on your functions—and, frankly, on your bottom line.

Be A Fly On The Wall

Traditional leadership values are important, and the solution is often to work through a consistent set of principles that enables you to capture and filter relevant knowledge, and then transform this into effective action.
You will need a great deal of focus and expertise to blueprint, build, and scale your required capabilities. The effort will involve the commitment of leaders and employees throughout your company. Though these capabilities tend to pay off their investment even in their early stages of development, it can take some time to bring them to full fruition. If they could be created overnight, they wouldn’t be worth very much, because anyone could copy them.
At the heart of the blue ocean strategy is “value innovation,” which is described as the “simultaneous pursuit of differentiation and low cost.” Differentiation is what customers want; value, in the customer’s eyes, is the “utility” of the product minus its price. Low cost is what companies want; value for companies is the price minus the cost to make the product.
I have never seen anybody become good at strategy without practice. It may happen, but I have never seen it. I doubt that I will see it, because strategy is a discipline. Like any discipline, you have to believe in it and work at it to become skilled; both mindset and effort are required to make progress and become adept at strategy.

Comments

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