Is It Time To Really Understand Enterprise Plan Propagations?

Once you have developed an excellent product or service and clearly identified the very best customers who can and will buy your product/service at prices that are profitable for you, you then concentrate single-mindedly on dominating that market segment.
Responses from a recent BCG survey of 120 companies around the world in 10 major industry sectors show that executives are well aware of the need to match their strategy-making processes to the specific demands of their competitive environments. Still, the survey found, in practice many rely instead on approaches that are better suited to predictable, stable environments, even when their own environments are known to be highly volatile or mutable.
The goal for operations is to achieve the highest possible efficiency, making the best use of equipment and human resources—in other words, to reduce costs without damaging sales. Therefore, operations is the natural choice to see to it that the business attains your goals for gross margin. Operations implementation entails looking at ways to constantly improve your process—to seek to make the time in production less and the quality higher. It means constant measuring and setting new standards.
The business model is a conceptual structure that explains how the company operates, makes money, and how it intends to achieve its goals. The business plan defines those goals, and business strategies outline the roadmap of how to achieve them.

Bold And Unafraid

Business {strategy|model} innovation is one of the hottest subjects determining business success or failure. According to the experts, fully 80 percent of companies today are attempting to survive and thrive with obsolete business models. Just look at what is happening to newspapers, magazines, and traditional media of all kinds. They are in serious trouble.
Planning and preparing a business strategy requires strong skills in strategic planning and business analysis, as well as a good understanding of functions like marketing, sales, and distribution.
It takes courage to fire the salesperson responsible for the company’s biggest, most lucrative account when that same salesperson drives a company car drunk and causes an accident. There will be many times when CEOs will want to smooth over something that requires decisive action because of the potential consequences or because they just can’t take on one more challenge at the moment. However, CEOs who exercise poor moral judgment will lose their personal integrity with all of their employees watching.
Who at the enterprise level in your company is responsible for ensuring it’s as strategically aligned as possible? Is their focus and behavior consistent with this responsibility, or is it merely an addition to their overriding day job? Is it the responsibility of your company’s most senior managers, or should it be a more distributed responsibility? How much and how often is time devoted in your company to revisiting its core organizing principles and discussing how to build capability for tomorrow’s customer, versus focusing on today’s business?

Conduct A Strategy Review

Each key stakeholder group is taken in turn to work out what an organization wants from it (an objective) and what the key stakeholder wants from it (strategic factors)—for example, customers want effective performance on factors such as price and customer service. The strategic planning team must then decide on the organization’s position on these factors (strategy). This will be conditioned, of course, by customer research. Having done this, key stakeholder by key stakeholder, the next step is to ensure congruence—a fit between employee relations and customer relations, customer relations and supplier relations, and so on—in system design.
Strategy involves exploring some fundamental questions. Why are we in this business? What value can we bring? What role does my unit play within the bigger portfolio? Purpose creates a basis for answering those questions and defining how each unit will contribute to the organization and to society as a whole. This focus on collective objectives, in turn, opens up many more opportunities to improve growth and profitability today and in the future.
Because you cannot do everything, you need to concentrate on those few things that you can do well and that represent the greatest potential for business and financial results. All business strategy revolves around massing your powers. You need to focus and leverage your strengths to achieve maximum advantage in the marketplace.
A long planning document may feel rigorous, but the longer it is, the more it will distract you from the harder strategic work of finding ways to acquire and retain customers. Listing a bunch of things that the company plans to do is not the same as creating a strategy.

Look Across Complementary Product And Service Offerings

Many trends can be observed at any one time — for example, a discontinuity in technology, the rise of a new lifestyle, or a change in regulatory or social environments. But usually only one or two will have a decisive impact on any particular business. Having identified a trend of this nature, you can then look across time and ask yourself what the market would look like if the trend were taken to its logical conclusion.
Publicly traded big businesses are under tremendous pressure to show revenue and earnings growth each and every quarter. The most effective way to achieve this growth consistently, quarter by quarter, is to focus most aggressively on their biggest opportunities in their most reliable core markets. This has the natural consequence of leading big businesses to tend to their biggest products, platforms, channels, and customers. For smaller competitors, this situation presents potential to deliver on smaller opportunities with customers that are less attractive to the big businesses.
The ability to perceive patterns across data and subjects is what distinguishes exceptional decision-makers from good ones. Instinct brings with it the ability to cross-refer, to see things laterally and from a different perspective. It also brings into play ideas, insights and experience from a multitude of sources.
The basic strategic variables for consideration as you make a plan for the future are products, services, customers, markets, finances, people, technology, and production capability. These are the areas of your business that you may continue as before or change, depending on your strategic goals.

Managing Up And Across

A strategy can identify trends and opportunities in the future. It can examine the broader changes in market such as political, social or technological changes, as well as consumer changes, and can develop tactics so your business can modify and develop to suit these future changes.
Strategic planning, and even visioning, cannot be casually ideated in a few hours. Often, strategic planning is associated with completing a SWOT analysis. Participants show up for an all-day meeting and end up with a list of opportunities including imprecise strategies, such as “expand internationally.” Their list is void of any market analysis, research and business intelligence. When their ill-conceived tactics fail, they blame the strategy.
Create a product/market matrix that lists current, modified, and new products horizontally across the top, and all the current, modified, and new markets vertically for each of those products. In each box decide on the degree of emphasis (from “high” to “not applicable” or “don’t pursue”). You now have a roadmap for your strategic profile.
Business-level strategy looks at how to win within a market, and corporate level strategy looks at what markets you should be in. For example, you might be in the vitamin niche. Your corporate-level strategies will determine what niches within the vitamin market you’ll compete in, for example, cod liver oil, muscle growth, etc. Your business-level strategy will determine how you intend to win in each of these markets.

Dominate The Market

Because knowledge is often an important source of competitive advantage, it is essential to protect it. Knowledge falls into two categories: explicit knowledge, such as copyright or information codified in handbooks, systems or procedures; and tacit knowledge that is retained by individuals, including learning, experience, observation, deduction and informally acquired knowledge.
Growth is difficult to manage and it depends on having the necessary cash. Because of the lag between the time investments are made and when they start repaying, it is crucial to maintain the support of financial backers, keeping them informed.
Value innovation is a distinct concept. It is about strategy that embraces the entire system of a company’s activities. Value innovation requires companies to orient the whole system toward achieving a leap in value for both buyers and themselves. Absent such an integral approach, innovation will remain divided from the core of strategy.
Many strategy experts have equated competitive advantage with high profitability. The example of eBay shows that this is not necessarily so. Despite all the emphasis on “competitive advantage” in the world of business strategy, you cannot expect to make money — to get wealthier — by simply having, owning, buying, or selling a competitive advantage. The truth is that the connection between competitive advantage and wealth is dynamic.

Look Across The Chain Of Buyers

In establishing a strategic direction and a set of priorities that will guide decision-makers, few techniques are as powerful as scenario thinking (also known as scenario planning). Scenarios are perspectives on potential events and their consequences, providing a context in which managers can make decisions. By contemplating a range of possible futures, decisions are better informed, and a strategy based on this deeper insight is more likely to succeed.
Factor risks into your plan and allow your organization to accept failures. Use unique insights gained from successes and failures to learn from your past experience and improve your future.
What is your main objective for your business or for your position? What are you trying to do? How are you trying to do it? Could there be a better way? Are your goals and objectives realistic based on the current situation? What are your assumptions? What if your assumptions are wrong? What would you do then?
Setting a strategy gives you an active role in planning for your company’s future. Without it, too many of your actions will be focused on the short term—reacting to every potential threat, meeting goals that may not have long-term impact, and focusing too much on the day-today operations and problem solving. What’s more, without an eye on the big picture, you may miss the larger shifts in your industry—shifts that require early planning in order to respond and thrive.

Make Financial Expertise Widely Available

With positioning decisions, timing is important. First movers have a head start and can get to know the market in detail and build a strong customer-base, ideally establishing a rapport with customers. Brands that are not the first mover should endeavour to launch when the market leader is weak or quiet, or both.
It’s one thing to motivate employees and managers, but you also need to have a system of controls. Controls are going to give you the feedback you need about how well your people are actively supporting the strategy.
Rational decision-makers start by asking whether the decision relates to a permanent, underlying or structural issue, or whether it is the result of an isolated event. Some decisions are generic and are best addressed with a consistent rule or principle; isolated events are exceptional and are best resolved when they arise. Furthermore, a response depends on the particular features of each situation.
Even companies operating with models that favor global standardization over local responsiveness have to invest in localization and translation to be successful. That’s because regardless of the level of local responsiveness, your customers in foreign markets expect to interact with you in their language.

Make Time To Manage

No one generic strategy is better than another. An organization can be successful using any strategy. You need to choose the right strategy for your organization. Choosing the right generic strategy will depend on both what your competitors are doing (the external environment) and also where your strengths lie (your core competencies).
Bad strategy fails to recognize or define the challenge. When you cannot define the challenge, you cannot evaluate a strategy or improve it. In addition, many bad strategies are just statements of desire rather than plans for overcoming obstacles.
Your job is to have the courage necessary to face the situation honestly and do what you know you have to do. Don’t play games with your own mind. Do not wish or hope that things will get better or that the problem will go away. Hope is not a strategy.
If units or functions within your company would benefit from operating in a strategic style other than the one best suited to your industry as a whole, it follows that you will very likely need to manage more than one strategic style at a time. The simplest but also the least flexible way to do this is to structure and run functions, regions, or business units that require differing strategic styles separately.

Strengthening Isolating Mechanisms

One of the most exciting areas of business thought today revolves around business model innovation. Many companies are still trying to survive and thrive using a business model that may have been appropriate a few years ago but that no longer works. What is your business model today, and is it the appropriate model for your business in the current environment?
Resilient business strategies draw heavily on practices that have been introduced to companies through sustainability objectives and practices. As such, sustainability should be seen both as an outcome of resilient business strategies and as their foundation. There are many examples of such practices, but particularly important are listening to diverse perspectives, futures thinking, long-term value creation, and systems change.
An isolating mechanism inhibits competitors from duplicating your product or the resources underlying your competitive advantage. If you can create new isolating mechanisms, or strengthen existing ones, you can increase the value of the business. This increased value will flow from lessened imitative competition and a consequent slower erosion of your resource values.
In order to understand the substantive issues you must consider first principles: what is happening and why, what are its consequences, and how can it be resolved? Maintaining a clear focus on the problem-solving process and discussing the situation with others will help develop a sense of perspective.

Comments

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