Should You Splash Out On Enterprise Master Plan Transferences? The Positives And Negatives

Business plans do not include implementation instructions, because the writers of business plans focus on accomplishment. They write as if once you dream the dream, it magically becomes reality. They don’t write about the hard part—that is, the work it takes to gain success.
Directors and managers will usually focus on sales (volume and value) and profit performance. Future plans are often based on what has been achieved in the past with an emphasis on growth and, for larger businesses, increased market share. The impact on the business of a divergence from plan is not fully considered or even perhaps recognized.
Is it difficult to see any link between revenue predictions and the value proposition? If the link isn’t obvious, then the revenue predictions aren’t worth the paper they’re printed on. Most revenue projections are just extrapolations from past revenue, even though competition is notoriously unstable. Look to the future, not the past. Base your projections on how well the value proposition suits customers where the company has chosen to play.
Managing risk can too often inspire a defensive mindset that misses one of the most valuable outcomes of resilience thinking: innovation that creates new business opportunities while simultaneously benefiting stakeholders and the environment.

Look To The Long Term

The quality and ultimately the success of strategic decisions will be profoundly influenced by people’s level of motivation. Thus their efforts need to be mobilised and focused, and recognised and rewarded, in such a way that they tackle the important issues affecting the success of the business with commitment and determination.
To ensure that your decision-making is effective, it can help to step back from the process and consider your typical approach. Where are the strengths and weaknesses in the approach? What action is needed to improve and develop skills and abilities in this area? In particular, reflect on each stage in the decision-making process and decide where skills might be enhanced.
Continuing down the same path may lead to continuing success or it may lead off a cliff. If managers are to make the right decisions, therefore, a strategic direction and set of guiding priorities are needed together with an assessment of the most effective strategy for growth.
What is your ideal vision of your customer toward you? How do you want your customers to think about your company? Looking at your company from the outside, from the perspective of customers working with you, being involved with your people, using your products and services, and then turning around and talking about you to other people, how would you like them to describe your company? This is an excellent starting point for determining what your values and vision should be.

Managing Up And Across

To minimise the chances of things going wrong, it is important to focus on the quality of what people do: doing the right things right reduces risks and costs. Actively managing and using information is also crucial. Risk management relies on accurate, timely information. Management information systems should provide details of the likely areas of risk and of the information that is needed to control risks. This information in turn must reach the right people at the right time, so that they can investigate and take corrective action.
Most large companies are hotbeds of execution. Everywhere you go, you see people installing enterprise resource planning (ERP), implementing processes to support digital marketing, or redesigning parts of the supply chain. But when you look more closely, you often see that this activity is not aligned with the company’s strategic intent.
Most companies have no strategic plan at all. What they have is a budget. They have sales projections. They have operational plans. They have hopes, dreams, and aspirations, but in terms of crystallizing the future of the organization and deciding how they are going to get from where they are to where they want to go, very few companies have a genuine strategic plan.
There are no permanently excellent companies, just as there are no permanently excellent industries. Corporations do smart things and less-than-smart things. To improve the quality of our success we need to study what we did that made a positive difference and understand how to replicate it systematically.

Redefining The Playing Field

Every decision is a risk-taking judgment. Effective executives try to make the few important decisions on the highest level of conceptual understanding. They try to find the constants in a situation, to think through what is strategic and generic rather than to solve problems.
Corporate objectives turn vision and mission into specific items to be accomplished. They should also be written to include specific measurements to know if success has been achieved. Corporate goals can be set for many years in advance. With the current pace of change, focus on three years out at the most for setting real objectives. Objectives must be updated often and most companies set a planning structure to update them on an annual basis. You want to do the most detailed planning for work you decide is the next step toward your vision—work that can and should be done right away or in the next 12 months.
An acquisition strategy relies on business purchases and mergers to grow an organisation. Benefits can include gaining valuable skills and staff – in addition to new funding pools and assets – as well as increasing market share, reducing competition, and diversification of products and services.
There is evidence that the time period over which advantage can be sustained is shortening, which suggests that achieving defensibility is harder, which in turn implies that barriers are more flimsy and easier to surmount. One market observer notes that average tenure in the S&P 500 had fallen from 33 years in 1964 to 24 years by 2016 and is forecast to shrink to just 12 years by 2027.

Define It Qualitatively

A good mission statement should be clear, specific, measurable, and capable of being both understood and embraced by everyone responsible for achieving the mission. By this measure, most mission statements are vague and unclear. They do not give guidance and direction to people in the company, and no one has any idea when or whether the mission has been achieved or how close you are to accomplishing it.
The first natural advantage of good strategy arises because other organizations often don’t have one. And because they don’t expect you to have one, either. A good strategy has coherence, coordinating actions, policies, and resources so as to accomplish an important end. Many organizations, most of the time, don’t have this. Instead, they have multiple goals and initiatives that symbolize progress, but no coherent approach to accomplishing that progress other than “spend more and try harder.”
A good place to start closing your strategy-to-execution gap is by first defining two or three primary elements of your identity: a clear, recognizable value proposition and the capabilities system that supports it. You continue to iterate these; with each iteration, you match them more closely together. At some point you must consider how these fit your portfolio of products and services and how to drive coherence among all three elements.
For businesses selling through different channels – direct, online, via agents or retail outlets – conflicts can arise unexpectedly, and the various sales channels should be evaluated during the product development process. This means assessing the value, significance and potential of each channel. The most profitable ones should be maintained, and those with potential should be nurtured.

Your Market Position

Leaders need to repeat the connection between their company’s purpose and its strategy — and between that strategy and its execution - in order to increase understanding, instill belief, and lead to true change over time. These reinforcing messages need to come in a variety of tactics, channels, and experiences. Ultimately, they serve to immerse employees in important content and give them the knowledge to confidently connect to the strategy.
Assessing to what extent your company and its competitors offer the various competitive factors is challenging. Most managers have a strong impression of how they and their competitors fare along one or two dimensions within their own scope of responsibility, but very few can see the overall dynamics of their industry.
What are the possibilities for your business? What could you do differently, or what new areas could you go into that would change your business? What new products and services could you develop and sell, and in what different ways and places?
A Cost Leadership Strategy is for organizations that want to compete for a broad customer base based on price. A misconception about this strategy is that returns are lower. That is not the case. To maintain above-average returns and provide the lowest price, the organization must focus on internal efficiencies continually.

Getting The Right Work Done

The basic definition of competitive advantage is straightforward. If your business can produce at a lower cost than can competitors, or if it can deliver more perceived value than can competitors, or a mix of the two, then you have a competitive advantage. Subtlety arrives when you realize that costs vary with product and application and that buyers differ in their locations, knowledge, tastes, and other characteristics.
In its simplest terms, the most effective overall vision for a company is to “be the best.” It is to be excellent in products, services, and customer relations. It is to be the top company in terms of leadership and management, the people who work in the business, and its reputation with customers and the market in general.
When everyone in an enterprise is working together toward the same goal, they tend to strongly identify with each other. People think, “We’re all jointly responsible for fulfilling the goals we’ve set, or we will let each other down.” A differentiated capabilities system depends on this quality. People have to recognize one another’s contributions and how they can rely on these contributions, or they will be vulnerable themselves.
Key insights into business opportunities arise from business insights into how the trend will change value to customers and impact the company’s business model. By looking across time — from the value a market delivers today to the value it might deliver tomorrow — managers can actively shape their future and lay claim to a new opportunity.

Conceiving New Market Space

Strategic goals and direction aren’t always easy to communicate, and as the strategy gets passed from one person to another, it is likely to become more confused and garbled. Remember: Clarity is essential. Don’t muddle the message by having it go through a string of managers.
Bad strategy is not simply the absence of good strategy. It grows out of specific misconceptions and leadership dysfunctions. Once you develop the ability to detect bad strategy, you will dramatically improve your effectiveness at judging, influencing, and creating strategy.
You should find the data that is going to help you figure out the trends and assumptions about your business. Any other data should be ignored.
For every thing we visualize clearly or do well, there is something we can’t see so clearly or do so well. Some of these weaknesses we can change—others we can’t. Where do we need to build our company? What is holding us back or creating a bottleneck for everyone else? If we choose to spend money or other resources in one direction, in what other directions might we be tolerating or creating weaknesses?

Sources Of Innovation

You can think of Corporate-Level Strategies as happening at a higher level than Business-Level Strategies. Business-Level Strategies concern how an organization should compete, whereas Corporate-Level Strategies concern in what businesses an organization should compete.
Without a destination and focus in mind your staff will wander aimlessly from one activity to the other never knowing what to focus on or how to prioritize. Providing an organisation with a common purpose, goals and a set of actions to reach the goal ensures that everyone is working for the same outcome (your organisations success) and that time and resources are being allocated to the same goals and objectives.
Companies thrive when they operate according to principles their employees can believe in. Your employees will do better if they believe that your company exists to do something more than make you wealthy. They want to know that their efforts will pay off whether you’re around or not.
Resilience is not about a passive reaction to events. In fact, it is the opposite. Resilient business strategies are based on active foresight that is the foundation of decisive actions that enable the innovation needed to meet emerging needs and expectations. We believe that a resilient business will be more attractive to investors and employees, be better able to innovate, and have a strong license to operate in a world where expectations of business are rising.

The Principle Of Surprise

Great CEOs are great leaders. They know themselves and what they stand for. They have been called on all their lives as problem solvers because others know them to be fair and impartial. People respect their opinions and look to them for guidance.
Visions must be achievable and leaders must be capable of ensuring that they are achieved. An organisation that has an unrealistic view of its strengths and its market may find itself in trouble. Furthermore, it is not simply the vision that matters, but how that vision is developed and whether it is kept grounded in reality. Scenario planners can help an organisation keep in touch with reality both internally and with the external competitive environment.
When everyone is looking to you for answers, you may feel you need to provide them all yourself. But your employees must own this change, too, and they need to feel competent in the new regime. If ever there was a time to delegate, it’s now. Encourage discussion, collaboration, and creative thinking among team members around specific problems or challenges that arise.
If you are a midlevel manager, your boss sets your goals. Or, if you work in an enlightened company, you and your boss negotiate over your goals. In either setting, it is natural to think of strategies as actions designed to accomplish specific goals. However, taking this way of thinking into a top-level position is a mistake.

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