Ten Pieces Of Advice Which May Make Yourself Convincing In The Realms Of Multi-national Plan Of Action Networks

Lots of organizations get stuck cycling between strategy and tactics. While that process might feel like serious planning for the future, it results in a perpetual cycle of trying to catch up: to competitors, to new entrants, and to external sources of disruption.
When you fail to cut costs to grow stronger, you become, in effect, malnourished. You starve the parts of your company that matter the most and overindulge those you don’t need. Your critical capabilities will be diminished and will blend and blur into the rest of the enterprise.
Are your culture and strategy aligned? Do the values and beliefs in your company support the decisions you’ve made about products, markets, and financial goals? Look at your performance goals. Are you rewarding people in a way that will encourage them to achieve the strategic goals you’ve set?
If you know where you are going you have more chance of getting there. If you don't have a business strategy you are not clear on where your business is going and it is unlikely you will move your business to where you want it to be. Having a strategy in place increases your chance of getting there.

Revising Your Strategy

Developing a business strategy is likely to lead to better business performance as you are focused on taking the business to where you want it to be. You are less likely to get distracted and waste time on areas that are not moving you towards your long term objectives.
Strategy is visible as coordinated action imposed on a system. When I say strategy is “imposed,” I mean just that. It is an exercise in centralized power, used to overcome the natural workings of a system. This coordination is unnatural in the sense that it would not occur without the hand of strategy.
Admitting that you have both strengths and weaknesses in any area is an important step forward. Deciding to withdraw from or abandon a market where you cannot achieve victory is often the most intelligent strategic decision of all.
Today, we live in a world where we have to specialize and do a few things exceptionally well. Your chosen area of specialization largely determines the future of your business. You can specialize in a product or service, a customer segment, or a market area. When you specialize in a product or service area, your specialization is easy to describe.

Key Financial Indicators

Spending time on your business strategy will mean stepping back from the day to day of running the business, reflecting on your business and re-looking at all areas of your business. You will find that this reinvigorates your business and team and challenges the status quo.
One of the greatest enemies of success is the “comfort zone.” People become comfortable doing certain things in a certain way and then they resist any change. This resistance to change keeps people doing the wrong things, even when they know they are wrong, long after they should have stopped and tried something new.
When companies locate R&D functions far from head quarters, they’re acknowledging the importance of jumping into someone else’s context. This is not just a strategy for large companies that move people to Silicon Valley for tech or the Boston area for biotech. Startups, too, should put themselves in the best context for learning and growth.
Many failing organisations lack market and customer focus and do not have a clear product focus. Regular reviews of strategy and a forward-looking approach can counter these difficulties.

Business Units Working Together

To maximize the size of their market, companies need to look to noncustomers. And instead of focusing on customer differences, they need to build on powerful commonalities in what buyers value. That allows companies to reach beyond existing demand to unlock a new mass of customers that did not exist before.
From a psychological perspective, there can be returns to focus or concentration when people ignore signals below a certain threshold (called a “salience effect” in psychology) or when they believe in momentum—that success leads to success. In either case, the strategist can increase the perceived effectiveness of action by focusing effort on targets that will catch attention and sway opinion.
Although corporate objectives are set by leaders and managers, they may begin as a negotiation between the owner or CEO and the managers of the company. The owners or the board want certain things accomplished this year. The managers don’t know if those things are doable given what they know about the capabilities of the company. The discussion of whether the profit goal of 10 percent is realistic this year is important.
A business strategy creates a vision and direction for the whole organisation. It is important that all people within a company have clear goals and are following the direction, or mission of the organisation. A strategy can provide this vision and prevent individuals from losing sight of their company’s aims.

Take The Offensive

Your approach to building capabilities will be your own approach: bespoke to your company. You will not benchmark or copy it from anyone else — at most, you will borrow details and practices and convert them to your own way of doing things. This approach may also be unfamiliar. For all their experience in functional excellence, most companies have rarely built truly distinctive cross-functional capabilities in their own way. They follow a program created with generic business in mind. They end up with functional activity similar to every other company’s functional activity.
If you’re not striving toward the end goal, you’re likely to veer off the path. If you want your team to fully invest in your social strategy — and you need the support of your entire team – you’ll need to communicate your vision with clarity and passion.
A price-skimming strategy involves charging high prices for a product, particularly during the introductory phase. A small company will use a price-skimming strategy to quickly recover its production and advertising costs. However, there must be something special about the product for consumers to pay the exorbitant price. An example would be the introduction of a new technology.
Knowledge and information have to be collected, protected and effectively and intelligently managed if they are to be valuable resources that guide and inform every stage of decision-making. There is increasing recognition of the benefits of using not just some but all employees’ knowledge, by developing simple and robust systems that allow information and expertise to flow to key points in the organisation. When information is withheld or poorly managed, it often causes suspicion, frustration or resentment. However, introducing systems to control and direct information can be disruptive, causing additional work and pressure.

Competition For Preference

Coherent companies deliberately commit themselves to an identity based not on what they sell, but on what they do. Having made this commitment, they only enter competitive markets where they believe they have a “right to win”: where their identity and their capabilities give them an edge.
In business, the best companies have the people with the best morale. They see themselves as part of a corporate team. They use words such as “my,” “us,” “we,” and “our.” They see the company as a natural and logical extension of themselves. They never even think “that’s not my job.”
People have an innate ability to handle complexity and to examine issues critically. Sound judgment, instinct and experience, combined with the confidence to act, are precisely what decision-makers need. Technology, prolonged discussion and quantitative methods can be unnecessary or a waste of time.
Good leadership and good decision-making go hand in hand. Effective leadership depends on an ability to know when to press ahead and when to change course, as well as the ability to show purpose and direction. This is essential when mobilising people, determining priorities and generating commitment.

Key Components Of Business Strategy

Leaders need to repeat the connection between their company’s purpose and its strategy — and between that strategy and its execution - in order to increase understanding, instill belief, and lead to true change over time. These reinforcing messages need to come in a variety of tactics, channels, and experiences. Ultimately, they serve to immerse employees in important content and give them the knowledge to confidently connect to the strategy.
Carefully analyze what opportunity exists in the future and how it might evolve over time. Gather more data and facts associated with it before finalizing any decisions. Clearly diagnose the risks and challenges anticipated in pursuing this opportunity and come up with the mitigation plan to address them.
Businesses whose strengths are solely in their operational ability – and surviving in a game where the margins are narrow – tend to be efficiency driven. In other words doing what they have always done, only trying to do it better. Strategies for success are about being more effective, in terms of identifying what it is that the business should be doing today and tomorrow in order to survive and prosper in the long run.
Your portfolio of products and services, if you’re a large global enterprise, may have evolved in ad hoc fashion over the years. Their diversity may have provided a hedge against disruption in the past, but now it creates tremendous pressure on your functions—and, frankly, on your bottom line.

An Ongoing Process

In developing the strategy of your enterprise, which comes first: the value proposition, or the capabilities system? The answer is both: You develop them together, because each should influence the other.
Because knowledge is often an important source of competitive advantage, it is essential to protect it. Knowledge falls into two categories: explicit knowledge, such as copyright or information codified in handbooks, systems or procedures; and tacit knowledge that is retained by individuals, including learning, experience, observation, deduction and informally acquired knowledge.
Most of ecosystem orchestrators, like Google, Alibaba, and Uber, don’t make the things they sell; they exist to link others together, and this makes the old positioning-based logic less relevant. And, of course, they don’t have many assets, either. They create value through relationships and networks, not through physical goods or infrastructure, so arguments built around asset ownership are equally challenging.
Most organizations are internally driven, which means that their strategy is driven by what they have done in the past; their thinking is inside out. The weakness with this strategy is that organization members are not anticipating changes that are happening in the marketplace.

Avoid Limited Thinking

It is usually clear when making a decision that sometimes the end is important and sometimes the means matter most. Some activities may be embarked upon because the means of getting to the end are necessary or valuable. Indeed, there may not even be an end; the activity may be just part of a continuing process. Some decisions may be undertaken because the end is highly desirable, even if the means are not enjoyable. Understanding whether it is the means or the ends that matter, can help to clarify the best choice or decision.
The business strategy formed in the digital era developed its own customer-centered view of the world, and the business theory world followed. Academics, following practitioners, moved away from traditional models (like Porter’s Five Forces) to more customer-centered approaches (business model canvas, lean canvas). The mindset shift flipped from distribution and optimization on the supply side.
One important priority in business strategy formulation is to identify significant risks within and outside the organisation and allow these to inform decisions. This makes it easier to avoid unnecessary surprises. Examples of significant risks might be the loss of a major customer, the failure of a principal supplier or the appearance of a significant competitor.
A structuralist business strategy is one that is built around current market and industry norms. Everything from products to processes is structured around current market conditions and industry standards, and the business strategy is developed around this structure.

Pressure-Test Your Strategy

Value creation for each stakeholder group needs to be balanced by what the business will gain in return—the value it will extract from the relationship. Determine what you are seeking from each stakeholder group, both financially and operationally (in terms of loyalty, referrals, prioritization, etc.).
Challenging an industry’s conventional wisdom about which buyer group to target can lead to the discovery of a new business opportunity. By looking across buyer groups, companies can gain new insights into how to redesign their value curves to focus on a previously overlooked set of buyers.
When we conduct a strategic planning session, the first thing we do is to get agreement or consensus on the values that the company believes in, the order of those values in terms of priority, and how those values are actually lived out or practiced in the day-to-day activities of the business.
Not all businesses get it right straight away. There are natural weaknesses within all organisations for various reasons. What a business strategy does is try to remedy these weaknesses so that companies don’t trip up and suffer their impact too greatly. Strategies look at these future risks and help develop ways in which they can overcome these obstacles.

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