Three Things Your Boss Never Noticed About International Strategy Integrations

Businesses generally either dwell on their competitors’ activities or ignore them on the grounds that they are unable to exert any direct control. The amount of attention that needs to be paid to competitors varies according to the nature of the industry and market, and usually lies between these two extremes. Decision-makers may be guided by an overall vision and specific objectives, but competitive pressures can also be decisive in determining their decisions.
Strategy is about asking the right questions. In Freedman and Tregoe’s first phase, you have to first know which questions to ask, and then go and find the data that will help you answer the questions. There is more data available than ever before. The trick today is to know what data to use and what to ignore.
An organization’s greatest challenge may not be external threats or opportunities, but instead the effects of entropy and inertia. In such a situation, organizational renewal becomes a priority. Transforming a complex organization is an intensely strategic challenge. Leaders must diagnose the causes and effects of entropy and inertia, create a sensible guiding policy for effecting change, and design a set of coherent actions designed to alter routines, culture, and the structure of power and influence.
Most widely used planning processes like management by objectives and balanced scorecards overlook the contrast piece of the compare-and-contrast equation. They do a fine job of requiring leaders to spell out what the strategic objectives are, but they rarely require leaders to get clear about what they are not. As a result, most leaders score a C- in strategy comprehension.

Promote Discussion, Debate And Alignment In Your Business

Business tactics that attempt to boost a firm’s profits purely by eliminating competitors may result in your company being sued by one or more antitrust authorities. Antitrust laws are often complex and differ not only across countries but among states or provinces within a given country. A business tactic may be legal at the national level but illegal according to the antitrust laws of a particular state or in a different country.
By staying true to your strengths, you can concentrate on differentiating your enterprise in ways that naturally outpace your competitors. If a business segment slows down, you don’t chase every opportunity that appears; instead, you look for areas of growth where you will have the right to win, based on the capabilities you have now or those you can develop.
Cost leadership business strategies focus on beating competitors’ prices. For example, businesses such as Amazon look for ways to increase efficiencies or reduce production costs so that their prices are lower than their competitors’ prices. They often rely on economies of scale.
Some successful companies fall into the trap of coasting on their past success. But the companies we’ve studied generally work hard to avoid complacency. They explicitly try to anticipate how their capabilities will need to evolve. They make the necessary investments early enough that they will be out in front of changes in the world around them. They build privileged relationships with their key customers, creating demand instead of just following it, launching products and services that define and fill unarticulated customer needs.

Reducing Business Risks

Does your industry compete on functionality or emotional appeal? If you compete on emotional appeal, what elements can you strip out to make it functional? If you compete on functionality, what elements can be added to make it emotional?
When every step is planned, every resource is allocated, and everyone knows what is to be done, business activities become more efficient and effective automatically.
Strategic creativity can be unlocked systematically. The field of strategy was predominantly focused on how to compete in established markets, creating an arsenal of analytic tools and frameworks to skillfully achieve this.
Growth is difficult to manage and it depends on having the necessary cash. Because of the lag between the time investments are made and when they start repaying, it is crucial to maintain the support of financial backers, keeping them informed.

Understand The Market

Because buyer value comes from the utility and price that the company offers to buyers and because the value to the company is generated from price and its cost structure, value innovation is achieved only when the system of the company’s utility, price, and cost activities is properly aligned.
There has been a lot of ink spilled on the inner logic of competitive strategy and on the mechanics of advantage. But the essential difficulty in creating strategy is not logical; it is choice itself. Strategy does not eliminate scarcity and its consequence — the necessity of choice.
Mission is an essential part of all business strategy. For you to achieve business success, you will have to overcome tremendous competitive resistance as well. To achieve the market success you desire, clarity is essential. You must be clear about your values, your vision, your mission, and your purpose.
Good strategy grows out of an independent and careful assessment of the situation, harnessing individual insight to carefully crafted purpose. Bad strategy follows the crowd, substituting popular slogans for insights.

Sources Of Innovation

The most common organizational solution is the cross-functional team: a committee of people drawn from the relevant departments to solve particular problems. Unfortunately, many cross-functional teams fall far short of delivering effective and efficient solutions. They rarely have the time they need to resolve their different ways of thinking. They are also limited by their conflicting functional priorities and sometimes by a lack of clear accountability.
You may have several value propositions at the moment, each based on a different product or service group. They may not be sharply defined enough to help you differentiate your company and lead your industry. The capabilities of your company may be pretty good, but they may not be embedded cross-functionally in the way they need to be.
The first step toward effective strategy is diagnosing the specific structure of the challenge rather than simply naming performance goals. The second step is choosing an overall guiding policy for dealing with the situation that builds on or creates some type of leverage or advantage. The third step is the design of a configuration of actions and resource allocations that implement the chosen guiding policy.
In today’s fast-paced world, strategy as learning must go hand in hand with execution as learning — bypassing the idea that either a strategy or the execution is flawed — to recognize that both are necessarily flawed and both are valuable sources of learning, improvement, and reinvention for sustained value creation.

Reach Beyond Existing Demand

One of the most exciting areas of business thought today revolves around business model innovation. Many companies are still trying to survive and thrive using a business model that may have been appropriate a few years ago but that no longer works. What is your business model today, and is it the appropriate model for your business in the current environment?
Planning and preparing a business strategy requires strong skills in strategic planning and business analysis, as well as a good understanding of functions like marketing, sales, and distribution.
Choosing and developing an identity requires a great deal of reflection, for the same reason that choosing a career does for an individual. Your choice is limited by the capabilities you have, or can reasonably build or buy.
Only by grounding strategy in sustained profitability will real economic value be generated. Economic value is created when customers are willing to pay a price for a product or service that exceeds the cost of producing it. When goals are defined in terms of volume or market share leadership, with profits assumed to follow, poor strategies often result.

Recognize What You Want From Your Stakeholders

The visionary considers the environment not as a given but as something that can be molded to advantage. Even so, the visionary style has more in common with a classical than with an adaptive approach. Because the goal is clear, strategists can take deliberate steps to reach it without having to keep many options open. It’s more important for them to take the time and care they need to marshal resources, plan thoroughly, and implement correctly so that the vision doesn’t fall victim to poor execution.
Small investments of time can result in new insights about your organization’s readiness, and your leaders’ acumen, that would have gone unnoticed until a crisis.
What’s a key difference between low-growth and high-growth companies? The former spend most of their time fighting for market share on one playing field, which naturally restricts their growth potential. And because most aggressive battles take place in industries that are slowing down, gains in market share come at a high cost, often eroding profits and competitive advantage as offerings become commoditized.
Although many executives recognize the importance of adaptive capabilities, it can be highly countercultural to implement them. Classical strategies aimed at achieving economies of scale and scope often create company cultures that prize efficiency and the elimination of variation. These can of course undermine the opportunity to experiment and learn, which is essential for an adaptive strategy. And failure is a natural outcome of experimentation, so adaptive and shaping strategies fare poorly in cultures that punish it.

The Need For Business Strategy

Armed only with the risks of changing, it’s natural to shy away from decisive action. But failing to assess the risk of the status quo does not mean the risks won’t materialize—it just means you won’t be adequately prepared when they do.
The concept of positioning relates to how a product is perceived by customers relative to its competitors. It originated in the advertising industry as a way of identifying those attributes of a product that should be placed in the buyer’s consciousness. For example, a product may be positioned as inexpensive, innovative, old fashioned, prestigious, high quality or any of a multitude of other attributes. Positioning influences attitudes to and perceptions of a product or company brand, rather than changing the product itself. The value of positioning decisions is that they increase awareness of a company’s or product’s capabilities.
An international strategy is often the first strategy companies use when they expand to secondary markets, and that’s because it’s the most accessible of the four. It’s essentially an extension of your domestic strategy, operating with a central or head office in your home market and exporting your products to target markets.
Companies become coherent by making choices about who they are. They define and develop a value proposition that distinguishes them from other companies, and identify the few capabilities that will enable them to deliver on this way to play more effectively than anyone else. They build and expand their portfolio of products and services, always in line with their distinctive capabilities.

From Company And Industry To Strategic Move

If you do not properly understand a problem, you are unlikely to find the best solution to it, especially when circumstances are complex or fast-moving. There may be no satisfactory answer, only a choice between competing alternatives that are far from ideal.
Many executives focus their attention on creating purpose and mission statements. They are trying to define where the company should go, in a way that everyone can support and that will lead to profitability and growth. But these statements tend to ring hollow because they reflect the incoherence of the company that makes them. To encompass all of its disparate activity, the statements have to be generic and vague.
Each key stakeholder group is taken in turn to work out what an organization wants from it (an objective) and what the key stakeholder wants from it (strategic factors)—for example, customers want effective performance on factors such as price and customer service. The strategic planning team must then decide on the organization’s position on these factors (strategy). This will be conditioned, of course, by customer research. Having done this, key stakeholder by key stakeholder, the next step is to ensure congruence—a fit between employee relations and customer relations, customer relations and supplier relations, and so on—in system design.
the developments behind globalisation, notably in technol-

Benefits On The Soft Side

In an uncertain and fast-changing world, leaders must provide stability, certainty and a sound foundation. They must set out and communicate a consistent set of values and principles to make the process of change sustainable. In short, leaders must ground themselves in the certainty of a specific perspective, before leading people into a shifting, uncertain world of possibilities.
Decisions often involve compromise, and as long as the essential goals will still be achieved there is nothing wrong with this. Sometimes the ideal solution is unattainable, but it is better to have 50% of something than 100% of nothing.
An effective business strategy increases your return on equity. It is to earn more money on the equity, or the amount of money that you have invested in your business. Equity represents ownership. It is different from return on investment (ROI) in that it represents out-of-pocket funds. The first goal of strategy, then, is to increase the amount of money you are earning on the resources that you and others have personally invested in the enterprise.
Disruptive growth is responding to dramatic change with new business models and new capabilities. You must be sure that you have a genuine right to win in this new venture, and that the circumstances warrant the significant investment involved. True disruption — the kind that merits disruptive growth — is rarer than many business people think.

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