Tips For Checking Out Enterprise Master Plan Connections

A growth strategy entails introducing new products or adding new features to existing products. Sometimes, a small company may be forced to modify or increase its product line to keep up with competitors. Otherwise, customers may start using the new technology of a competitive company.
Marketing well may take more planning than any other area of your business, and most businesses have a specifically developed marketing plan. Marketing plans include not only an assessment of the world at large, but also activities you will undertake to impact that world and reach your customers. Your customers’ perception is critical; your message to them about your product must be clear, have impact, and allow them to immediately see the benefit in buying your product.
What are your most profitable products and services? What are they today? What could they be tomorrow? Who are your most important and valuable customers today? Who could be your best customers tomorrow, and how could you attract and keep more of them?
The most important success factor in creating new markets is to ask your customers. The goal is not to ask them about products but about problems. If you ask about products, they’ll frame the problem in the context of those products. Your goal, however, is find ideas for new products. Let customers describe what they think would be the best solution to their problems; those solutions will point to new products or services.

Understand The Market

Imagine the people in your company describing your business to other people. What would your staff tell others about the kind of company they work for? What kind of working climate do you provide? What kind of people work in your company? What kind of an organization have you developed? What would be your ideal view if you could have your company described with any words at all?
Suppliers wield significant power if the item they provide is scarce or unique, or if there are only a few suppliers. They have considerable power to damage a competitive position. One response is to build close relations with important suppliers to secure delivery and control prices. In the long term, the solution may be to move into the supplier’s industry to safeguard supplies.
Accepting that risks exist provides a starting point for other necessary actions. Foremost among these is the need to create the right climate for risk management. People should understand why control systems are needed. This requires communication and leadership so that standards and expectations are set and clearly understood.
In some industries the status quo has dictated highly bundled, expensive products or services. Unbundling them is another way to build a contrast strategy. Various segments of the market may prefer to get differing subsets of the bundle at better prices. Challengers’ unbundling of the status quo has been facilitated by the inter net in one industry after another: Music, TV, and education are leading examples. Incumbents have to make major internal changes to compete with unbundlers, rendering this approach especially effective.

Openness To Taking Risks

Scenario planning helps provide a better understanding of how different factors affecting a business effect each other. It can reveal linkages between apparently unrelated factors and, most importantly, it can provide greater insight into the forces shaping the future, delivering real competitive advantage.
How well does your business strategy support the fulfillment of your company’s purpose? Purpose is what the business is trying to achieve. Strategy is how the business will achieve it. Purpose is enduring — it is the north star toward which the company should point. Strategy involves choices about what products and services to offer, which markets to serve, and how the company should best set itself apart from rivals for competitive advantage.
Industries never stand still. They continuously evolve. Operations improve, markets expand, and players come and go. History teaches us that we have a hugely underestimated capacity to create new industries and re-create existing ones.
If you haven’t specified what the company will not do, you haven’t effectively specified what it will, which means you don’t have a strategy. Identify a number of places you won’t play. Once you’ve defined enough of that territory, you’ll be able to describe where you will play with greater precision.

Managing Strategic Initiatives

A business strategy is a deliberate vision to get toward a desired long-term goal. A business model is a great tool to execute a business strategy. Yet while achieving a long-term goal a business strategy sets a vision, mission, and value proposition that can be executed through several possible business models. When one of the drafted business models encounters the favor of the market that is when a business strategy becomes successful!
A mission statement is qualitative, not quantitative. A mission statement is not to “Earn a lot of money” or “Increase profitability.” A mission statement is directed outward, toward what you want to do to help and improve the lives of your customers.
A business strategy may be well conceived and executed, and it may even succeed in achieving its aims, but it may still be vulnerable to a competitor’s actions. To be robust, decisions need to take account of potential competitive threats, and so it is useful to consider worst-case scenarios to make decisions.
Information overload can make it difficult to distinguish between cause and effect, and therefore to understand the problem. It can help to ask what is the problem and what is not the problem. Who or what is affected or unaffected by the problem? What is different or unchanged about what is affected?

Adjacency Moves

Too often strategists conflate predictability and malleability — thinking that any environment that can be shaped is unpredictable — and thus divide the world of strategic possibilities into only two parts (predictable and immutable or unpredictable and mutable), whereas they ought to consider all four.
Spending time on your business strategy will mean stepping back from the day to day of running the business, reflecting on your business and re-looking at all areas of your business. You will find that this reinvigorates your business and team and challenges the status quo.
The problem with conventional management practices is that they have mostly developed through trial and error, without a fundamental theory for value creation. Since they developed independently, often without any direct link to a company’s strategy, following them can often lead to incoherence.
Social herding presses us to think that everything is OK (or not OK) because everyone else is saying so. The inside view presses us to ignore the lessons of other times and other places, believing that our company, our nation, our new venture, or our era is different. It is important to push back against these biases. You can do this by paying attention to real-world data that refutes the echo - chamber chanting of the crowd — and by learning the lessons taught by history and by other people in other places.

Creating Your Vision

Budgets serve as defensive mechanisms against risk, alerting the organization to problems lying ahead by building on the past. The important thing is to stay in the game. If you have losses and let those losses continue, you will eventually run out of cash. It usually happens slowly—you have a line of credit that you have maxed out or can’t pay back. You take longer and longer to pay your bills. You spend a greater percentage of your time stalling creditors and looking for any source of cash.
If you’re not striving toward the end goal, you’re likely to veer off the path. If you want your team to fully invest in your social strategy — and you need the support of your entire team – you’ll need to communicate your vision with clarity and passion.
Cash is essential for organic growth, preferably cash generated from within the business being used to develop other parts, or cash provided as a loan or in return for an equity stake in the business. Cash is needed to pay for expansion and new developments, either by taking on new staff, buying in new resources (such as IT systems), developing and producing new products or undertaking marketing initiatives.
Ratio analysis not only supports the assessment and definition of decisions, it also helps to monitor them and avoid inappropriate or damaging actions. Its role is threefold: to analyse; to monitor and measure performance; and to facilitate future plans. Ratio analysis is often used to support systematic analysis of suppliers, customers and competitors, as well as general market and industry trends.

The Driving Force

Some business planners like to be prescriptive and can spend significant resources mapping out in great detail what everyone should do differently. But a paint-by-numbers approach to strengthening organizational capabilities rarely works.
When goals and tasks are broken down several times into lower-level ones, it can clarify what is required of an individual or department and can therefore help scale the job of execution. But often the intermediate goal or task becomes an end in itself.
At the heart of the blue ocean strategy is “value innovation,” which is described as the “simultaneous pursuit of differentiation and low cost.” Differentiation is what customers want; value, in the customer’s eyes, is the “utility” of the product minus its price. Low cost is what companies want; value for companies is the price minus the cost to make the product.
Tight integration in a business strategy comes at some cost. That is, one does not always seek the very highest level of integration in a design for a machine or a business. A more tightly integrated design is harder to create, narrower in focus, more fragile in use, and less flexible in responding to change.

Consider The Impact Of Financial Decisions

Take control of your life and your future. Make a decision. But don’t hope and pray that somehow the situation will reverse itself and get better. This virtually never happens.
The quality of human resource management in your company determines the success or failure of most of the other goals you have set for yourself. If you manage people well in all aspects—hiring, training, coaching, reviewing, compensating, motivating, promoting, and celebrating—the impossible often becomes possible. The single biggest mistake made by CEOs and other managers is spending more time analyzing and acting on the company’s financial particulars than on its people issues.
You may think of your company as having a standard, nondescript business culture, just like everyone else’s, but it too is unique. It has come to life over time through the accumulation of many factors: the background of your company’s founders and key leaders, its geographic roots, its prominent functions, its history of mergers and acquisitions, and its structural constraints. Your company’s culture is unlike any other, and that distinction is a strength.
An isolating mechanism inhibits competitors from duplicating your product or the resources underlying your competitive advantage. If you can create new isolating mechanisms, or strengthen existing ones, you can increase the value of the business. This increased value will flow from lessened imitative competition and a consequent slower erosion of your resource values.

Sales And Profitability

Don’t keep your budgets and financial projections in a drawer. Use them to chart the implementation of your strategies. There’s no guarantee that careful budgeting and financial analysis will bring the success you want, but without them, failure becomes more likely.
It is nearly impossible to translate—let alone execute—a strategy that you don’t understand. Yet, almost half of top executives cannot connect the dots between their company’s strategic priorities, and two out of three middle managers say they simply do not understand their strategic direction. This research points to the fact that most leaders just don’t get what their organizations are trying to do.
Growth through capability development is an evolutionary extension of your capabilities system, building one capability from another. This is sometimes known as “capabilities chaining,” because each new form of proficiency, while fitting into your capabilities system, enables you to establish a chain of new businesses that in turn spur the development of other capabilities.
When developing a business strategy, it’s normally a good idea to look very closely at what is changing in your business, where you might get a jump on the competition. You should open things up so there are as many useful bits of information on the table as possible. If you want, I can help you structure some of this process and, maybe, help you ask some of the right questions. The end result will be a strategy that is aimed at channeling energy into what seem to be one or two of the most attractive opportunities, where it looks like you can make major inroads or breakthroughs.

Leading Change And Strategic Transitions

Setting a strategy that will help your organization or business unit succeed while responding to new competitors and changes to your industry is daunting. Assessing potential threats while creating new ways to grow is a difficult balance. Choose the wrong strategy, and you can stumble—or worse, go out of business. But find the right strategy and you can stand out to your customers and last for years to come.
Ad hoc firms are low process and high input. These firms do not have a codified, recurring process that they follow every time they make a strategic change. But when a change needs to be made, the leader pulls their team together to take action. The exact steps the firm follows and the exact people in the room change from one decision to the next. The benefit of an ad hoc system is that rigid rules don’t constrain the firm.
An organization’s culture is a multidimensional, complex, and influential thing. It is the reservoir of behaviors, thoughts, feelings, values, and mind-sets that people in an enterprise share. Culture influences the most common practices of an organization, many of which are more informal than formal, especially those practices which people take on themselves and which may not be consciously recognized or talked about explicitly. Like tacit knowledge, a culture can’t be managed by controlling it; but its impact is concrete.
When a company’s strategy is formed reactively as it tries to keep up with the competition, it loses its uniqueness. Reactive strategists tend to share the same strategic profile. By eliminating, reducing, raising, and creating, business profiles can be differentiated from the industry’s average profile.

Comments

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